In July 2014, Three Mobile were responsible for a global disaster. By allowing their customers to use their phones abroad for no extra cost, Three triggered a flood of holiday spam never before thought possible. Like any big disaster (and any big company) Three launched into damage control.
Campaign Case Study
Outdoor: BFI IMAX Wrap (Biggest media placement in the UK)
Launch Film: We're Sorry (60 Sec)
Outdoor: Hot Dog Legs
Film: Hot Dog Legs (30 Sec)
Outdoor: Plane Wings
Film: Plane Wings (30 Sec)
Film: TSD - Travel Selfie Disorder (30 Sec)
Campaign Microsite
Ambient Placement in Spain